Advancing the circular economy
The Clever Label is a smart labeling system for non-consumable products, designed to breathe new life into the things we own.
It provides manufacturers and retailers with a digital home for product passports and tools to track each item's journey—helping to sell, reuse, repair, or recycle with care.
By empowering consumers to value their belongings and reduce waste, we make sustainability a shared joy—because caring for the planet is an act of love for ourselves and future generations.
“The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended.”
European Parliament, 24 May 2023
Our
vision
Empowering mindful production, consumption and circularity through The Clever Label, a connected platform fostering sustainability and accountability in every product’s journey from creation to rehoming.
The Clever Label provides manufacturers, retailers and their customers with access to each item’s story, product information, manufacturing carbon footprint, optimum care instructions and confirms whether they will take the product back after you have finished with it. This supports and encourages responsible use, rehoming, repurposing and recycling.
All of this, along with consumer based incentives and rewards, The Clever Label promotes sustainable actions and a circular economy for a healthier planet.
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